In light of recent tech developments and advancements, it’s surprising to note that certain opportunities are indeed arising, particularly within the business geography of the United Arab Emirates (UAE). The nation has witnessed a remarkable metamorphosis in the way people shop. likewise, thee-commerce assiduity has evolved at a snappy pace, and staying alongside the rearmost trends is pivotal for consumers and businesses likewise.
Whether you are a paperback seeking convenience or an entrepreneur looking to tap into the growing request- then are the most compelling e-commerce trends that have been propelled into the limelight by current circumstances in the UAE.
The Mobile Revolution
The country is become increasingly tech-savvy, and the UAE’s mobile e-commerce market is expanding steadily. It’s hardly surprising that mobile devices have emerged as the go-to method for online shopping, given that the nation has over 9.31 million mobile internet users. According to Statista, global mobile e-commerce is expected to reach USD 2.2 trillion by 2023.
Continuation of current E-commerce trends
There isn’t an escape. Consumers did not return to their pre-COVID-19 consumption patterns even after that. According to a Kearney Middle East study, even once the pandemic passes, 48% of respondents in the United Arab Emirates and 69% in Saudi Arabia plan to keep making purchases from online retailers. Greetings from the new lifestyle!
Rise of Hyperlocal Delivery
Quick and easy delivery choices are now the best alternative for customers, propelling the UAE’s e-commerce market. Hyperlocal delivery services have grown in popularity, providing clients with same-day or even one-hour delivery choices. Businesses are scrambling to keep up with the changing expectations of their customers as a result of this trend.
Personalized Shopping Experience
E-commerce companies are customizing the buying experience for customers based on their preferences thanks to data analytics and AI-driven technologies. Targeted marketing, product recommendations, and personalized advice are starting to become commonplace. 73% of UAE customers prefer to shop at stores that use their personal information to personalize the shopping experience, according to a MasterCard survey.
Virtual Try-Ons and Augmented Reality
Conversely, initiatives in the fashion business are remarkably improving consumers’ online purchasing experiences. The way consumers shop for clothing and cosmetics is being revolutionized by augmented reality apps and virtual try-on tools. The ability for customers to virtually try on accessories, makeup, and apparel increases customer confidence and lowers return rates.
E-commerce in Social Media
In the UAE, social media platforms have developed into effective e-commerce instruments. Companies are using social media sites like Facebook and Instagram to highlight their goods and offer easy online shopping. Customers may now make purchases straight from social media posts, which expedites and simplifies the purchasing process.
Expanding Payment Options
The UAE is becoming a more diverse payment market as a result of government initiatives to promote the use of digital payments. In addition to conventional cash on delivery, contactless payments, digital wallets, and even cryptocurrencies are becoming more and more common in e-commerce transactions. The total transaction value in the UAE’s digital payments market is expected to reach US$ 28.74 billion in 2023, per the Statista study on digital payments.
E-Commerce Regulations
The goal of the UAE government’s e-commerce regulations is to improve business transparency and consumer safety. The objective of this project is to uphold the expansion of the e-commerce industry while cultivating trust among online consumers.
The Dominance of Grocery E-Commerce.
Given that the entire country was placed under lockdown during COVID-19, an increasing number of individuals are now purchasing their groceries online. With consumers choosing to have their daily necessities delivered to their doorstep, grocery e-commerce is booming. A Statista market insight analysis projects that the UAE’s online grocery business will grow to USD 554 million by 2023.
Seizing the Digital Revolution
The good news is that it’s easy and accessible to join the digital revolution. Almost everything may be traded online, including goods and services, and it frequently just takes a small initial investment. There are several alternatives available for establishing an online store in the United Arab Emirates, and you can select from a variety of packages to suit your needs.
Even if your original goal is to test the market, drop shipping is a safer alternative. This basically implies that you post and sell in-demand things on the internet, and someone else takes care of the fulfillment. In the UAE, co-working spaces are a convenient place to start out your business, and as it develops, you may expand to buy your own warehouse and fulfillment center. That simple!
Start your E-Commerce Journey with DuDigital Global
Whichever route you decide on, one thing is for sure: both during and after the current global health crisis, the e-commerce industry will continue to see extraordinary growth. You want to be a part of this segment, without a doubt. Who knows? Customers may already be searching online for what you can provide.
DuDigital Global, which offers a solutions to simplify the process of starting a business in the UAE’s free zone, is the ideal ally for entrepreneurs and SMEs. Connect with us and our team of professionals will help you at every stage, from getting an e-commerce license to reaching your objectives.
Interested in setting up E-commerce business in UAE? Book your consultation today!!
